CNH Industrial will invest 150 million euros, or a little over $163 million, to enhance manufacturing operations and support the development of New Holland's latest combine harvester.
The company will completely redesign the assembly line and logistics area at its production facility in Zedelgem, Belgium, it said Wednesday. The investment will help streamline manufacturing of the CR11, which is being advertised as the "biggest and most productive combine in any field."
CNH said it plans to merge production lines and testing stations for the New Holland's CX, CR and CR11 combine harvesters, allowing for greater manufacturing flexibility. The company also plans to introduce a wireless, automated system, which will allow different models to be simultaneously assembled on the same production line.
"For almost 120 years, our Zedelgem Center of Excellence has been renowned for manufacturing machines at the forefront of innovation,” Tom Verbaeten, chief supply chain officer at CNH, said in a statement. "I'm delighted to see the site continuing to innovate to deliver high quality products that generate tremendous value for our customers."
The CR11 was unveiled in November at Agritechnica 2023 in Hanover, Germany. CNH said the machine, meant for large-scale arable farming, is more productive due to capacity and power increases. It also includes a new automated system for "premium residue management," according to its website.
In addition to CNH’s investment, the company has received support from the Flemish Government's Flanders Innovation & Entrepreneurship Agency to update its operations for the new combine harvester.